MAISON MADANQ is a loungewear brand built around a character, The Chic Resident, who is heavily inspired by the founder, designer and creative director of this brand. Every product is a puzzle piece that reveals more of this character, and every collection is the character in different endeavors. The Chic In Residence collection is the home/home away from home version of the character we are revealing to you product by product.
The muse of this character is very intentional and curates every corner of her life, from what she wears to what her cutlery set should look like, and gets very excited while doing so because it’s never forced. She naturally finds and gravitates towards things that are well thought out functionally, unique and aesthetically pleasing, and loungewear was a category of clothing she was never drawn to aesthetically. Comfort wise, yes, but for a person who values unique design, loungewear sections hardly caught her eye and if this was a problem for her, maybe others had this problem too.
For people building intentional wardrobes, comfortwear often is that one category that just needs to be in the wardrobe for its function. Finding unique pieces of loungewear that feels like a continuation of your personal style and feel exciting to wear is hard. If you want the comfortwear feel without the typical look, the soft materials, the loose fit, an edgy chic off duty look, not an off day of looking put together, which seemed to be the only way to do loungewear until… MAISON MADANQ was born, you are in for a treat.
Welcome to the house, and we hope you enjoy the super early journey of this brand you just discovered.